Project Overview
The goal was to create a simple, mobile-friendly website that made it easy for travelers and golfers to rent high-quality clubs without hassle. I handled design, copywriting, and development, focusing on clarity, ease of use, and building trust with first-time users.
Project Goals
This project was all about building confidence and reducing friction for the user:
Clearly explain the service to out-of-town golfers unfamiliar with the brand
Simplify the rental request process to encourage fast conversions
Emphasize value and convenience throughout the site
Design a professional, trustworthy experience that works on any device
The Challenges
The service was new, so the site had to do a lot of heavy lifting upfront:
Communicate how the service works in just a few seconds
Build trust with users who are booking rentals remotely
Balance a premium feel with an affordable price point
The Solutions
Design decisions were driven by clarity, speed, and confidence-building:
Used short, benefit-first messaging to explain how rentals work
Broke the process into four simple steps: Request → Speak → Pick Up → Drop Off
Designed custom icons and CTAs to guide users visually
Outcome & Impact
The final site is both functional and personality-driven:
Clear, skimmable content that reduces decision fatigue
Increased conversions through a fast, simple request flow
Visitors consistently comment on how easy the site is to use
Serves as a scalable foundation as the rental business grows