Project Overview
Nozrok Digital needed a website that stood out from traditional agency sites. The goal was to capture attention quickly, communicate services clearly, and make booking a call effortless. I handled the full process—strategy, design, copywriting, and development.
Project Goals
The main focus was to build a site that captured the brand’s personality while staying functional and conversion-focused:
Design a clean, modern site with a witty, approachable tone
Structure content for quick scanning and strong CTAs
Emphasize the free homepage offer to drive conversions
Optimize the site for SEO and mobile performance
The Challenges
Throughout the project, I had to solve for both design and strategic hurdles:
Balancing a professional look with the brand’s casual, no-BS voice
Designing a site that appeals to busy small business owners with limited time
Creating a smooth funnel from homepage → free preview → booked call
The Solutions
To overcome these challenges, I leaned on both design and content decisions:
Built a minimal, bold design system with high-contrast typography and whitespace
Wrote concise copy that highlights value in plain language
Placed clear, repeated CTAs for booking calls and lead capture
Implemented SEO best practices and responsive layouts for mobile
Outcome & Impact
The final product achieved both brand expression and business goals:
Established a strong online presence that differentiates Nozrok Digital from generic agencies
Increased lead capture through the free homepage offer funnel
Positive feedback from small business clients on clarity and simplicity
Website now serves as both a client acquisition tool and a portfolio piece demonstrating my design and digital marketing skillset